Passion PR Communications Consulting was founded in 2012 on the principle that only the best public relations efforts are performed when the person conducting them is truly passionate about the very company, product or person they represent. With over a decade of communications experience working at and alongside local and national TV, print and radio media platforms, combined with a profound passion for entertainment, Passion PR Owner and Publicist Ilene Lieber finally puts this belief into practice with the creation of her long-awaited company.
A skilled media consultant, writer and self-professed pop culture junkie, Ilene launched Passion PR, a boutique public relations firm, in her beloved Orlando, which she returned to after working as a publicist for E! Entertainment Television in Los Angeles. There she gained invaluable experience developing national publicity campaigns for popular television series, working with high-profile talent and establishing solid working relationships with media contacts across the country.
At the onset of her career, Ilene made her mark on the industry joining the launching team of Orlando Style Magazine as Public Relations and Marketing Director heading up all promotional, sales and marketing efforts and serving as a key player in the publication’s remarkable growth to the leading luxury lifestyle magazine in Central Florida.
She was a co-host of the weekly variety comedy radio show “Local Heroes Show” on WPRK 91.5 FM with Daniel Pacchioni and George Wallace from 2014-2016. In addition, she was a featured speaker at the SheKnows BlogHer17 Conference and awarded as a “40 Under 40” honoree by Orlando Business Journal in 2017.
Ilene has a degree in Public Relations from the University of Florida. She is devoted dog mama to her Golden Retriever “puplicist” Zoey.
She is thrilled to continue to put all her knowledge, experience and passion into good practice and help bring the finest brands, businesses and faces, near or far, into the spotlight.